Underwriting Support
Every underwriter who contributes to Radio Phoenix or its parent organization, AzCMF, enhances the long-range development of community media in the Greater Phoenix area.
We greatly appreciatie when a business or individual contributes to the the Arizona Community Media Foundation or Radio Phoenix. Those contributions help to support on-air programming, keep the station running and in sound financial condition.
Here are some benefits to being an underwriter:
Underwriting Benefits
- Listeners will know that you support community radio and are investing in the quality of life in the Valley of the Sun.
- You are directly associating your business or yourself with quality, excellence and involvement with nonprofit community radio.
- Your message is heard in an uncluttered environment.
- Radio Phoenix listeners are loyal. They hear your message in an uncluttered environment. They you support their favorite radio station and they want to support you.
- Your contribution is tax deductible.
How It Works
- The underwriter can pick the type of programming or time of day for your message. We will work with the underwriter to make sure the largest audience for the product or service hears the message.
- We can create a package to include web banners, mentions in newsletters or mentions on our web page
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Announcement may not include:
– Comparative or qualitative language (friendly, largest, oldest, etc)
– Price information (on sale, affordable, free, etc)
– Call to action (give us a call, stop by, etc)
– Inducements to buy, sell or lease
– Unnecessary and/or excessive repetition of information. -
Announcement may include:
– Name and contact information such as address, telephone number or web address
– Brands or trade names of products or services offered
– Value neutral descriptions of product or services
– Non-promotional slogan
– Historical information
Our underwriting representative can provide more information and help you to create a package to meet your needs. Please contact Tom Coulson at 602-820-7287 or tomcoulson(at)radiophoenix.org.
What Is Underwriting?
- Underwriting is when a business or individual makes a contribution, in our case, to support on-air programming
- A contribution is a donation in the form of cash, materials or services
- In exchange for the contribution the underwriter receives an on-air acknowledgment of their support
- Underwriters also include nonprofit organizations undertaking fundraising events for which they charge a fee
Underwriting Rules
- Underwriting announcements are not commercials or PSAs.
- Commercial stations can say almost anything but non-commercial stations, like Radio Phoenix, are strictly limited.
- The FCC has strict guidelines for what a public radio statino may and may not say in an underwriting announcement and imposes heavy fines for failure to comply.
What Is A PSA?
The FCC definition of a PSA is "any announcement (including network) for which no charge is made and which promotes program, activities or services of federal, state or local governments (e.g., recruiting, sale of bonds, etc) or the programs or activities of nonprofit groups (e.g., United Way, Red Cross blood donations, etc) and other announcements regarded as serving community interests, excluding time signals, routine weather announcements and promotional announcements."
Other Ways To Support Radio Phoenix...
